Tis the season to NOT send cards

Please do not send me a Christmas or Holiday card. I know people mean well, but really it seems obvious that if you want to stand out, if you do not want to be one of 10, 20 even 50 other messages all competing for my attention, your friend’s attention, your customer’s attention…. then send cards another time of year. I get some really nice, meaningful cards, but very few. I can tell people have put thought into the hand written message and I like getting thoughtful cards….. but why send something at the noisiest time of the year?

Can I suggest sending me your card in February, send me a Valentine, send me a card July 1st. No one else sends me a card July 1st.  Your message would be even more meaningful if I read it then DID NOT open 20 others.

Companies that send out holiday cards with a pre-printed signature from everyone in the company should save their money. There is no return on your investment. But, if you do what a former customer of mine does every year, you will get huge ROI. Lorne Merkur sends Halloween cards with candy.

Oh, and the worst are those e-cards, I must have received 10 of those this year – DELETE. Not cute, I just think you are cheap and could not take the time to think differently. You went to a website, loaded up a bunch of email addresses and pressed send. Wow I feel special.

Take the time to think about a unique holiday. Mail a card to customers, friends and don’t forget your vendors. Better yet make up a holiday. Imagine the impact after 5 years of customers receiving a greeting card on your made up holiday…now that is branding that will get you ROI.