Stop thinking like a PhD at Yale

We are all rational in our own eyes.

Am I wrong? Well no, I’m not, not according to me.

In their eyes people never make bad decisions when they’re making them.

You will fail if you believe people are mistaken for not buying your product because you think they don’t get it or you think they aren’t hearing you properly.

How can you apply a scientific measure against people’s rational decision making? It won’t work.

Here’s the key, if you believed what they believed you would do what they are doing. So guess what your job is to do?