4 ways to brand and make your meeting notices memorable.

          1. Don't make the name of the meeting; "meeting with Craig" if your meeting is with Craig. Guess what? That's how it shows up in my calendar. I have a hard enough time getting through my day as it is…

4 traits of a modern leader

Flexibility Authenticity Vulnerability Transparency Whether at work or in your personal life you will notice that great leaders of today are not made up of the same DNA as leaders of the past. My observations of today’s leaders who get…
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How I helped my hair stylist double her business

Over the past few months I have helped my hair stylist create a simple and easy to execute sales, service and marketing plan. Here is what she is doing. 1. Each client has a picture taken of their final cut, colour etc. These pictures are…
How about "I don't care what your policy is...in fact no one cares." This one is beyond obvious but people still do it. "I am sorry but it is our company policy...." If you have to say "sorry" before you say…

Inventing Desire?

Here is a picture from the front of an advertising agency's building in Toronto. Inventing Desire? Really? This shines a light on exactly what is wrong with marketers (which I consider myself one of). Why invent desire? Seems obvious to me that…
It boggles my mind that there is no follow up after a consumer uses a Groupon or any other of the deal sites’ coupons. The business is giving up 75% of their regular price (50% to the consumer, 25% to the aggregator) so they are (most of the…