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I threw a party and no one came

I invited all the people I know to my party, but no one showed up. I spent a lot of money and effort to get the invites printed. I hired staff so everyone would be well looked after. I got a great DJ who was spinning real vinyl. Real…
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The four most critical components of your 2015 go to market persona

The biggest failure brands fall victim to with their go to market strategy is weakness in their persona. It doesn’t matter if you are big company or an individual sales rep, weakness in your persona accelerates failure. I see it everywhere.…
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Three people that made me want to rip my face off.

TD Bank call centre representative: “I'm sorry sir, but our policy is to charge $10 to send you a copy of the cashed cheque you are looking for.” Me: “I understand that it is your policy, but as I explained, my monthly fee that your…
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The most important go to market strategy that most companies ignore.

There’s one way to create a strong competitive advantage that most companies ignore. It’s not customer segmentation and it’s not a well thought out pricing strategy, although those are important. It’s not company culture or service…
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Four ways you are screwing up your personal branding

Everything you say and do impacts your personal brand. I should know, I've screwed up many times with things I've said. Email - You are either not using your out of office auto responder at all or when you do, it says something like this one…