At the core, marketing is communication and what customers or prospects what to hear and ultimately feel is, “‘these guys get me, this company understands my pain’. I write about marketing as it relates to the human experience and the interaction between messaging and the psyche. Great marketing starts with great product, the two are inseparable. You can’t market a crappy product to success and you can’t create believable messaging for a great product unless you have a well communicated understanding of the pain your customer feels.

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Building credibility in a noisy world

How to build credibility In my experience both in my business and personal life credibility is built through meaningful and consistent follow up. Follow up is often thought of in relation to sales, "did the sales rep follow up?" But follow…