There are seven key elements in a complete and modern day go to market strategy. Product (differentiation), brand (value proposition), advertising, website, content and social, sales strategy and client experience. The sum of the whole is greater than the sum of the parts. In order for market dominance you need to think about and have world class strategy within each of these elements. Focusing on one, while ignoring the other will only weaken your complete go to market strategy.

Six Ways You are Screwing Up Your Brand

Everything you say and do impacts your personal brand. I should know, I’ve screwed up many times with things I’ve said and done. But enough me, let's talk about you and the six ways you are screwing up your brand. 1. Please do not send…
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Creating A Zero Churn Business

Creating a business with zero client churn sounds like a dream, an unattainable or fanciful hope or scheme, but it’s possible. I’ve done it and I’m about to do it again, this time with a B2C brand. I’ve been hustling products in and…
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Create a Product Quadfecta And Watch Retention Sky Rocket

I thought I'd share a simple idea that when applied has exponential results on client retention and product advocacy. Everyone has problems and everyone, often without really thinking about it, is searching for solutions to those problems. I…
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Five Low Cost, High Impact Ways To Dramatically Improve Your Client Satisfaction

Everyday our blender gets used multiple times. According to the digital screen on the base I’ve used it more than 1,800 times. I had been under the impression that it was basically indestructible. That is, until a few weeks ago when the jug…
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I threw a party and no one came

I invited all the people I know to my party, but no one showed up. I spent a lot of money and effort to get the invites printed. I hired staff so everyone would be well looked after. I got a great DJ who was spinning real vinyl. Real…
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YOU CAN'T PEE FOR FREE and other signs you are dealing with a clueless business

The first sign - they actually discourage prospects from trying their product or experiencing their service. A classic example is “restrooms are for customers only”. Why would you want to discourage people from coming into your…
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Every story needs a bad guy

Stories have been shared in every culture throughout the history of civilization as a means of entertainment, education and cultural preservation. Sometimes it’s all three. Stories have been carved, painted, printed or inked onto wood, bone,…
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The four most critical components of your 2015 go to market persona

The biggest failure brands fall victim to with their go to market strategy is weakness in their persona. It doesn’t matter if you are big company or an individual sales rep, weakness in your persona accelerates failure. I see it everywhere.…
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Why I hate sales people

• you pretend to know me because you googled me • you contact me only when you need something • you waste 30 minutes of my time with an archaic needs assessment, when all you need to do is ask four questions at most • you…