How much does it cost to be you?

Now that I’ve installed snow tires, my car has only four things wrong with it. The passenger-side lock is misbehaving since someone tried to screwdriver it open this summer. The throttle sticks for a moment when the automatic transmission…

Customers never love you at first sight

on 2013-01-02 by @plc Love at first sight? More like a mild interest at 12 dates, 15 emails and 2 phone calls. When a new user registers for your web application, they're not in love with you. At best, they're open-minded and…

Simple Framework to get to YES

The Simple Framework For Emails That Get To Yes Derek Halpern November 13, 2012 The psychology behind why people respond—and say YES—to emails from people they don't know. Today I want to tell you about two…