You will forget what people said to you and you will forget what people did to you, but you will never forget how people made you feel. The body remembers and holds on to everything.

The mind has a limited capacity. Think of the mind as an 8GB flash drive. Think of the body as a 60TB external hard drive that uses file compression.

Information lands in the mind and gets stored in our bodies. Negative feelings are stored as tension.

I’ve struggled for many years to make people feel important when I am in one on one situations. I’ve never really figured out why, but I am working on it. However, I’m fantastic at making large groups of people, like customers feel special.

I know there are people from my past who hold onto a feeling, a negative feeling, I caused.

Conversely, there’s a large number of customers who still remember how the brands and services I created made them feel special.

There’s nothing more powerful than making someone feel special. Employees will go above and beyond. They will attract more great employees and they will support you when you are down. Customers who are made to feel special are the most powerful marketing engine available. They will never forget how you made them feel. When customers love your brand they turn into advocates.