Belief Is Irresistible

When you believe in yourself, when you truly believe in what you do every day you become irresistible. First to yourself, then to others.

 

I’d been unable to sell encyclopedias, and I’d despised it to boot. I’d been slightly better at selling mutual funds, but I’d felt dead inside. So why was selling shoes so different? Because, I realized, it wasn’t selling. I believed in running. I believed that if people got out and ran a few miles every day, the world would be a better place, and I believed these shoes were better to run in. People, sensing my belief, wanted some of that belief for themselves.”  Phil Knight

 

What do I believe in?

I believe the world would be a better place if everyone relied on a plant based diet for their nutrition and energy.

I believe I’m someone who can educate the consumer in a skillful and strategic manner and I will be trusted.

I believe if everyone had easy to understand research and information they would be better served and could make more informed decisions.

What belief do you or your company have that will be irresistible? How obvious is it to your clients?