Entries by Craig M

Belief Is Irresistible

When you believe in yourself, when you truly believe in what you do every day you become irresistible. First to yourself, then to others.   “I’d been unable to sell encyclopedias, and I’d despised it to boot. I’d been slightly better at selling mutual funds, but I’d felt dead inside. So why was selling shoes […]

How Narrow Can You Go?

How narrow can you go? Can you focus in on a segment of people with extreme opinions on the same subject while forgetting the rest? Will you choose to focus on the coalition of the willing? If this is a change, if you’ve been focusing on a wide audience with only a thread tying them together, […]

Stop thinking like a PhD at Yale

We are all rational in our own eyes. Am I wrong? Well no, I’m not, not according to me. In their eyes people never make bad decisions when they’re making them. You will fail if you believe people are mistaken for not buying your product because you think they don’t get it or you think […]


Most companies have a marketing funnel that focuses on attracting, engaging, and converting prospects. And of course, the business measures the investment it makes in various marketing channels. It’s essential that a business understand the performance of various channels through each stage of the funnel. A channel’s performance should not just be measured by how […]