,

Where Do Ideas Go To Die In Your Organization?

Email threads? Slack Channels? Board meetings? Google Docs? Meetings you’re not invited to attend? Legacy processes for putting forward new ideas? Your boss’s inbox? The employee suggestion box? Are you enabling this…

Four Simple and Proven Steps to Better Meetings

How many meetings do you have this week? How many do you actually want to attend? Just like meetings should be, let me keep this simple. 1. No meeting should be called without an agenda and an objective, period. I don't care if it is a…

How Narrow Can You Go?

How narrow can you go? Can you focus in on a segment of people with extreme opinions on the same subject while forgetting the rest? Will you choose to focus on the coalition of the willing? If this is a change, if you’ve been focusing…

Stop thinking like a PhD at Yale

We are all rational in our own eyes. Am I wrong? Well no, I’m not, not according to me. In their eyes people never make bad decisions when they're making them. You will fail if you believe people are mistaken for not buying your product…

Questions You May Be Asking Yourself

How do I tell my brand’s story? How do I measure the results of my (our) efforts? How do I accelerate my revenue? How do I ensure client stickiness? How do I improve client success through faster product and service adoption? How…
,

THE BEAUTY OF CONSTRAINTS

Here’s your mission. Increase sales by 4x of spirits used in warm drinks using our new campaign ‘Cozy Up’. You have a $500 budget per store. 'WHAT? How?! I could only print one or two signs for $500. That's an incredibly restrictive…