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You May Want To Consider This Ahead Of Your Next Marketing Spend

Ever think, 'how do I decrease the risk of investment in new ideas, products, or marketing channels so that I can try more ideas more often?' Really? Me too. I recently had coffee with Business Model Generation co-founder, Alan Smith, who…

It Was The Wrong Question To Ask

I recently received an email asking, “What’s the best time management book?” I replied, “There’s no point in suggesting a book, because you won’t make the time or commitment to read it. But I can suggest these five things. When…

Six Ways You are Screwing Up Your Brand

Everything you say and do impacts your personal brand. I should know, I’ve screwed up many times with things I’ve said and done. But enough me, let's talk about you and the six ways you are screwing up your brand. 1. Please do not send…
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Creating A Zero Churn Business

Creating a business with zero client churn sounds like a dream, an unattainable or fanciful hope or scheme, but it’s possible. I’ve done it and I’m about to do it again, this time with a B2C brand. I’ve been hustling products in and…

Why I'll Never Conduct An Employee Review Again

Official employee reviews, whether yearly, bi-annually, even quarterly are marred in cognitive bias. We're all subject to cognitive bias, those annoying glitches in our thinking that cause us to make questionable decisions and reach erroneous…
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Nine Things Every Marketer Needs To Be Able To Do

The role of the modern marketer has developed at a far greater speed than sales. You could survive in sales today not having changed your skill set set much over the last five years, but there's nine things every marketer needs to be highly…