Are you hoping your customers will do something they are not motivated to do?

Last month I sat at my desk believing…praying…lighting a candle  in the hopes my customers would buy my product. After all, it is totally AWESOME. It does all kinds of fancy things and solves every problem in the world. Heck, it’s FREE. This was going to be easy.

Reality check. Apparently my prospects are not motivated to do things I want them to do. Geez, apparently my friends are also not motivated to do things I am hoping they will do.

What I have realized is that no one is motivated to do the things that I hope they will do. WTF? Really? So, the new plan; I have to tell everyone what I want them to do, when I want them to do it and tell them to click here or do this or do that. They might not be motivated but I can help them through the various gates by being there to cheer them on. I can send them an email at the precise time they are thinking about me. I can let them know I noticed they forgot about me. I can congratulate them on achievements. I can share a little love…I can inspire them.

So, that is what I am doing, because hope is not a strategy.