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The four power steps to the ultimate pitch perfect value proposition

On the surface, value propositions seem incredibly straightforward. But it actually requires a lot of thought, research and market observation to get it right. This messaging needs to clearly and simply explain what your business does for your…

How I Learned to maximize my advisor relationships from a guy I met in a parking lot

When I was seventeen I was offered the opportunity to seek revenge on the person who stole my custom made $2000 bike. I still remember the moment clearly: my client, a general contractor for whom I printed and delivered flyers for, had set up…
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Why I hate sales people

• you pretend to know me because you googled me • you contact me only when you need something • you waste 30 minutes of my time with an archaic needs assessment, when all you need to do is ask four questions at most • you…