,

who cares?

Who cares that my gas company has two million customers?                   Next time you create new copy for a marketing message ask yourself, "who cares?" Next time you write an email…

Three ways to respond to "no"

We are faced with "no" everyday. Consider one of the following three responses next time someone says no to you. 1. Is there a part of my request you would be willing to say yes to? 2. Under what circumstances would you say "yes"? 3. You…
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how to build trust.

  It's not that I am afraid he is going to steal my wallet. But I do not trust him. It's not that I am afraid he is going to talk about me with malice behind my back. But I do not trust him. In fact, it's that I do not have…
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The Peacock in the poison grove

There is an ancient Buddhist text that describes the peacock's ability to survive eating poisonous plants and even poisonous snakes. According to the text, the peacock neutralizes the poison, then uses it as a nutriment to create it's colourful…
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Who wins when I win?

When I sold Aware, my promotional product company, I was just months, if not weeks away from bankruptcy. Sales had evaporated and no matter how much we cut costs we just couldn't keep our head above water. The bank was breathing down my neck…