How about "I don't care what your policy is...in fact no one cares." This one is beyond obvious but people still do it. "I am sorry but it is our company policy...." If you have to say "sorry" before you say…

Inventing Desire?

Here is a picture from the front of an advertising agency's building in Toronto. Inventing Desire? Really? This shines a light on exactly what is wrong with marketers (which I consider myself one of). Why invent desire? Seems obvious to me that…

Worst things to hear during any type of business transaction

One of the worst things to hear during any type of business transaction, be it at a restaurant, checking into a hotel or buying a car is “sorry, I’m new here.” I recently asked our waitress at an upscale restaurant if she could recommend…
It boggles my mind that there is no follow up after a consumer uses a Groupon or any other of the deal sites’ coupons. The business is giving up 75% of their regular price (50% to the consumer, 25% to the aggregator) so they are (most of the…