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Go to Market Strategy from a Sales, Marketing, & Culture Enthusiast
When I was seventeen I was offered the opportunity to seek revenge on the person who stole my custom made $2000 bike. I still remember the moment clearly: my client, a general contractor for whom I printed and delivered flyers for, had set up a meeting in a parking lot with a ‘friend’ of his…Details
A lasting impact occurs when you go to the genba. It’s the Japanese term for ‘the real place’. The idea of genba is that problems are visible, and the best ideas for improvement will come from going to the genba. It also can be translated as ‘see it with your own eyes’. I like to…Details
Do you have a friend who has lost their way? They’re making mistakes left, right and centre. They are embarrassing themselves. You are worried about them and you need to help them. We all have people in our lives who have seemingly lost their way. Posting crazy things on Facebook that make us feel uncomfortable…Details
There’s a current trend of saying “no” as a way to become more productive and happy. Everyone is writing about it: here, here and here. But what do you do if you are on the other end of “no”? How do you take the next step when someone is not responding to your requests for a…Details
WHO’S TALKING ABOUT GO TO MARKET GUY?
If you want to learn how to look at your marketing and customer service from a completely new perspective, Craig is your guy.