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Go to Market Strategy from a Sales, Marketing, & Culture Enthusiast
I was just twelve years old, not even sure I knew who David Bowie was at the time, but there I was at his concert. It was 1984, the Serious Moonlight tour. The concert would impact the rest of my life. I was in awe. Here was this skinny guy, with a shocking mop of…Details
I dare you to not check email for an entire work day, sunrise to sundown, JUST ONE DAY. You won’t believe what happens. I double dog dare you not to check email for an entire weekend. I dare you to book a weekend away, by yourself, and leave your phone at home. Take a novel,…Details
There’s a tremendous number of good leaders out there. There’s also a lot of ‘exceptional’ leaders. But there’s just a handful of totally BAD ASS leaders. I’m talking Hugh Jackman as Wolverine bad ass. Richard Branson, Clint Eastwood, Evel Knievel, Satya Twena, Pierre Trudeau or Daniel Craig – that kind of bad ass. No obstacle…Details
Ever send an email with a clearly thought out result in your head? You’ve played out the scenario of how it will be received multiple times before sending it…but the impact is completely misaligned with your original intention? Our intentions are invisible, our impact is not. Remember that marketing campaign you created and your intention?…Details
I invited all the people I know to my party, but no one showed up. I spent a lot of money and effort to get the invites printed. I hired staff so everyone would be well looked after. I got a great DJ who was spinning real vinyl. Real effin vinyl man! Cool, right? And…Details
At work we have weekly one on ones with our direct reports. At home we rarely create a space or time for direct feedback with our family or an opportunity to let others know where they stand. At work we create yearly budgets and measure progress against single line items like office supplies. At home…Details
WHO’S TALKING ABOUT GO TO MARKET GUY?
If you want to learn how to look at your marketing and customer service from a completely new perspective, Craig is your guy.