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Go to Market Strategy from a Sales, Marketing, & Culture Enthusiast
I invited all the people I know to my party, but no one showed up. I spent a lot of money and effort to get the invites printed. I hired staff so everyone would be well looked after. I got a great DJ who was spinning real vinyl. Real effin vinyl man! Cool, right? And…Details
At work we have weekly one on ones with our direct reports. At home we rarely create a space or time for direct feedback with our family or an opportunity to let others know where they stand. At work we create yearly budgets and measure progress against single line items like office supplies. At home…Details
When you’re ruthless you’re not going to have everyone cheering you on. But do it anyways. Be ruthless about the right things and stand behind your decisions unapologetically. Don’t be concerned with people liking you, be concerned with people respecting you. Be ruthless with your time, it’s your energy, spend it like you spend money.…Details
You may be an ambassador to England or France You may like to gamble, you might like to dance You may be the heavyweight champion of the world You may be a socialite with a long string of pearls But you’re gonna have to serve somebody. Bob Dylan wrote this song as a born again…Details
My greatest work in life comes when I am feeling my best, physically, spiritually and mentally. I’m guessing, with some certainty, it’s the same for you. So why do we forget that it’s hard work and requires discipline to be at our best? There are three areas I see people, including me, choosing to forget…Details
WHO’S TALKING ABOUT GO TO MARKET GUY?
If you want to learn how to look at your marketing and customer service from a completely new perspective, Craig is your guy.