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Go to Market Strategy from a Sales, Marketing, & Culture Enthusiast
Stories have been shared in every culture throughout the history of civilization as a means of entertainment, education and cultural preservation. Sometimes it’s all three. Stories have been carved, painted, printed or inked onto wood, bone, pottery, clay, stone, leaves, skins, bark, cloth, paper, silk, and other textiles. Most recently, stories are recorded on film…Details
In 2014 I published 45 articles. One a week with a few weeks off during the summer. It’s a challenge to consistently produce an article every week that I am proud of. Ensuring that my subscribers have a valuable piece of content in their inbox every Saturday morning pushes me like an athlete training for…Details
Since the age of 11 I’ve earned my own money. First a paper route, then working retail, and then by starting my own business when I was 15. I was paying rent to my mom by the age of 17. I learned that money bought me freedom, power, and friends. But what I failed to…Details
The biggest failure brands fall victim to with their go to market strategy is weakness in their persona. It doesn’t matter if you are big company or an individual sales rep, weakness in your persona accelerates failure. I see it everywhere. I call it the wet noodle syndrome. Soggy, limp, and unattractive. In order for someone to…Details
Do you ever feel like your life is a traffic jam and you’re constantly battling to get more and more done with no light at the end of the tunnel? Does that traffic jam ever feel like a 40 car pile up? We have all this technology readily available that is supposed to make us…Details
I have found that no matter what action I take or what I produce the rule of thirds applies. 1/3 of people will agree with me, advocate what I have said, they will promote what I have produced, and shower me with praise 1/3 of people will disagree with me, often aggressively, think and even…Details
WHO’S TALKING ABOUT GO TO MARKET GUY?
If you want to learn how to look at your marketing and customer service from a completely new perspective, Craig is your guy.