GET WEEKLY THOUGHT
Go to Market Strategy from a Sales, Marketing, & Culture Enthusiast
A lasting impact occurs when you go to the genba. It’s the Japanese term for ‘the real place’. The idea of genba is that problems are visible, and the best ideas for improvement will come from going to the genba. It also can be translated as ‘see it with your own eyes’. I like to…Continue reading
Last week, I was riding my bike to work with a much needed pit stop at the Apple Store to try and save an old hard drive. It was a way overdue task and I was anxious. About 10 blocks from my destination I came across a truck blocking the right lane and a street…Continue reading
Do you have a friend who has lost their way? They’re making mistakes left, right and centre. They are embarrassing themselves. You are worried about them and you need to help them. We all have people in our lives who have seemingly lost their way. Posting crazy things on Facebook that make us feel uncomfortable…Continue reading
There’s a current trend of saying “no” as a way to become more productive and happy. Everyone is writing about it: here, here and here. But what do you do if you are on the other end of “no”? How do you take the next step when someone is not responding to your requests for a…Continue reading
You want people to evangelize your product or service, right? You’d love to see your brand splashed all over social media and the blogosphere, maybe even wsj.com, correct? Differentiation can be created and your story shared for as little as the cost of a cup of coffee. You Move Me, the brainchild of 1-800-GOT-JUNK founder…Continue reading
Every six months I share the four or five books that created the greatest amount of value for me. So without further delay here they are. Don’t Bite the Hook – by Pema Chodron. Ok, this is not a book, it’s a three CD collection from one of Pema’s live talks. Not sure many buddhist…Continue reading
WHO’S TALKING ABOUT GO TO MARKET GUY?
If you want to learn how to look at your marketing and customer service from a completely new perspective, Craig is your guy.