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Go to Market Strategy from a Sales, Marketing, & Culture Enthusiast
The biggest failure brands fall victim to with their go to market strategy is weakness in their persona. It doesn’t matter if you are big company or an individual sales rep, weakness in your persona accelerates failure. I see it everywhere. I call it the wet noodle syndrome. Soggy, limp, and unattractive. In order for someone to…Details
Do you ever feel like your life is a traffic jam and you’re constantly battling to get more and more done with no light at the end of the tunnel? Does that traffic jam ever feel like a 40 car pile up? We have all this technology readily available that is supposed to make us…Details
I have found that no matter what action I take or what I produce the rule of thirds applies. 1/3 of people will agree with me, advocate what I have said, they will promote what I have produced, and shower me with praise 1/3 of people will disagree with me, often aggressively, think and even…Details
“As soon as you begin to believe too strongly in something you can no longer see anything else.” Pema Chödrön. You literally blind yourself. You might as well pepper spray yourself or jab hot pokers in your eyes. You close yourself off and in defence of cherished beliefs you form other beliefs simply to oppose…Details
I never realized I was slowly killing myself until I found myself unable to heal from what I thought was a cold for more than a two years. For years people called me the healthiest sick person they knew. It didn’t matter how well I ate, how much I exercised or how much rest I got…Details
OWIE OWIE! STOP!” “It’s not easy being beautiful my love.” “OWIE OWIE!!” “Honey, sometimes it hurts to be beautiful.” “Daddy stop, no more!” “One more sec, I’m almost done, I promise. And it’s going to be my best work yet. All the kids at school are going to be jealous.” “What’s jealous? OWIE!” “It means…Details
WHO’S TALKING ABOUT GO TO MARKET GUY?
If you want to learn how to look at your marketing and customer service from a completely new perspective, Craig is your guy.