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Go to Market Strategy from a Sales, Marketing, & Culture Enthusiast
There’s a belief buried deep inside many of us that is self-limiting. It makes us believe that doing more means producing more and conversely, that being still is unproductive and leads to less meaningful results. After all, how can you create results while you’re doing nothing? There’s also this widespread idea that you should have…Details
I love you even though you are complicated and flawed. I love the full spectrum of your personality, from your strengths to your weaknesses. I recognize that every one of your weaknesses has a corresponding strength and I can’t have one without the other. I love that you’re not the same person you were five…Details
Weak marketing irritates me because more than likely the marketer was being lazy and risk averse. There’s three myths that many marketers follow and they need to stop. 1. Marketing should make someone want to buy. False. It’s not about triggering a buying transaction, it’s about triggering FOMO, fear of missing out. You do this…Details
Stories have been shared in every culture throughout the history of civilization as a means of entertainment, education and cultural preservation. Sometimes it’s all three. Stories have been carved, painted, printed or inked onto wood, bone, pottery, clay, stone, leaves, skins, bark, cloth, paper, silk, and other textiles. Most recently, stories are recorded on film…Details
In 2014 I published 45 articles. One a week with a few weeks off during the summer. It’s a challenge to consistently produce an article every week that I am proud of. Ensuring that my subscribers have a valuable piece of content in their inbox every Saturday morning pushes me like an athlete training for…Details
Since the age of 11 I’ve earned my own money. First a paper route, then working retail, and then by starting my own business when I was 15. I was paying rent to my mom by the age of 17. I learned that money bought me freedom, power, and friends. But what I failed to…Details
WHO’S TALKING ABOUT GO TO MARKET GUY?
If you want to learn how to look at your marketing and customer service from a completely new perspective, Craig is your guy.