GET WEEKLY THOUGHT
Go to Market Strategy from a Sales, Marketing, & Culture Enthusiast
On the surface, value propositions seem incredibly straightforward. But it actually requires a lot of thought, research and market observation to get it right. This messaging needs to clearly and simply explain what your business does for your customers. It doesn’t matter if you’re an independent sales person, an artist, a teacher or a tech…Details
I woke up on the bathroom floor of my mother’s house from what felt like a coma. I was lying in a pool of my own sweat, my head pounding, using a scale as a makeshift pillow. I had recently traveled throughout south east Asia and stopped taking my malaria medicine five months into my…Details
When I was seventeen I was offered the opportunity to seek revenge on the person who stole my custom made $2000 bike. I still remember the moment clearly: my client, a general contractor for whom I printed and delivered flyers for, had set up a meeting in a parking lot with a ‘friend’ of his…Details
A lasting impact occurs when you go to the genba. It’s the Japanese term for ‘the real place’. The idea of genba is that problems are visible, and the best ideas for improvement will come from going to the genba. It also can be translated as ‘see it with your own eyes’. I like to…Details
WHO’S TALKING ABOUT GO TO MARKET GUY?
If you want to learn how to look at your marketing and customer service from a completely new perspective, Craig is your guy.