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Go to Market Strategy from a Sales, Marketing, & Culture Enthusiast
For two years I was out of the business of operating a business. During that time I discovered a great way to gamble away my hard earned savings. It’s called angel investing. It’s where you give a couple of entrepreneurs with an idea $50-$250K and hope they can figure out how to turn that idea…Details
“Comparison is the death of joy.” – Mark Twain For years I was unhappy with my fitness level, my wealth, my business achievements, my house… The list is exhaustive. I was always competing with those around me. I’d go to the gym at 6 a.m. and be working by 8 a.m. but I compared myself…Details
“One minute you’re waiting for the sky to fall the next day you are dazzled by the beauty of it all.” – Bruce Cockburn This past week, two years and a five days after my now ex-wife said, “I have a lawyer and you need a lawyer,” I am officially divorced. The first year was…Details
Instead of asking ‘why healthy food is so expensive’, ask ‘why is junk food is so cheap?’ Instead of asking ‘who can help me today’, ask ‘who can I help right now?’ Don’t ask ‘what is wrong with me’, ask ‘what is right with me?’ Instead of asking ‘what apps can make me more productive’,…Details
On the surface, value propositions seem incredibly straightforward. But it actually requires a lot of thought, research and market observation to get it right. This messaging needs to clearly and simply explain what your business does for your customers. It doesn’t matter if you’re an independent sales person, an artist, a teacher or a tech…Details
I woke up on the bathroom floor of my mother’s house from what felt like a coma. I was lying in a pool of my own sweat, my head pounding, using a scale as a makeshift pillow. I had recently traveled throughout south east Asia and stopped taking my malaria medicine five months into my…Details
WHO’S TALKING ABOUT GO TO MARKET GUY?
If you want to learn how to look at your marketing and customer service from a completely new perspective, Craig is your guy.