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“One minute you’re waiting for the sky to fall the next day you are dazzled by the beauty of it all.” – Bruce Cockburn This past week, two years and a five days after my now ex-wife said, “I have a lawyer and you need a lawyer,” I am officially divorced. The first year was…Details
Instead of asking ‘why healthy food is so expensive’, ask ‘why is junk food is so cheap?’ Instead of asking ‘who can help me today’, ask ‘who can I help right now?’ Don’t ask ‘what is wrong with me’, ask ‘what is right with me?’ Instead of asking ‘what apps can make me more productive’,…Details
On the surface, value propositions seem incredibly straightforward. But it actually requires a lot of thought, research and market observation to get it right. This messaging needs to clearly and simply explain what your business does for your customers. It doesn’t matter if you’re an independent sales person, an artist, a teacher or a tech…Details
I woke up on the bathroom floor of my mother’s house from what felt like a coma. I was lying in a pool of my own sweat, my head pounding, using a scale as a makeshift pillow. I had recently traveled throughout south east Asia and stopped taking my malaria medicine five months into my…Details
When I was seventeen I was offered the opportunity to seek revenge on the person who stole my custom made $2000 bike. I still remember the moment clearly: my client, a general contractor for whom I printed and delivered flyers for, had set up a meeting in a parking lot with a ‘friend’ of his…Details
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If you want to learn how to look at your marketing and customer service from a completely new perspective, Craig is your guy.