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Go to Market Strategy from a Sales, Marketing, & Culture Enthusiast
There’s a little game I play called “what if?” The game works like this. I create a note on my phone or in my notebook and I choose one thing to explore “what if” about. It could be anything, a person, a thing, a service and I try to get 10 ideas down starting with the words…Details
“A lot of people want to be a matador, however when they get in the ring with a two ton bull, they realize they really only like to wear tights and a cape.” Life is hard and inherently sad. Sorry, I had to say it. Life is not pixie dust and rainbows, but that’s ok,…Details
There’s a belief buried deep inside many of us that is self-limiting. It makes us believe that doing more means producing more and conversely, that being still is unproductive and leads to less meaningful results. After all, how can you create results while you’re doing nothing? There’s also this widespread idea that you should have…Details
I love you even though you are complicated and flawed. I love the full spectrum of your personality, from your strengths to your weaknesses. I recognize that every one of your weaknesses has a corresponding strength and I can’t have one without the other. I love that you’re not the same person you were five…Details
Weak marketing irritates me because more than likely the marketer was being lazy and risk averse. There’s three myths that many marketers follow and they need to stop. 1. Marketing should make someone want to buy. False. It’s not about triggering a buying transaction, it’s about triggering FOMO, fear of missing out. You do this…Details
Stories have been shared in every culture throughout the history of civilization as a means of entertainment, education and cultural preservation. Sometimes it’s all three. Stories have been carved, painted, printed or inked onto wood, bone, pottery, clay, stone, leaves, skins, bark, cloth, paper, silk, and other textiles. Most recently, stories are recorded on film…Details
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If you want to learn how to look at your marketing and customer service from a completely new perspective, Craig is your guy.