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Go to Market Strategy from a Sales, Marketing, & Culture Enthusiast
You may be an ambassador to England or France You may like to gamble, you might like to dance You may be the heavyweight champion of the world You may be a socialite with a long string of pearls But you’re gonna have to serve somebody. Bob Dylan wrote this song as a born again…Details
My greatest work in life comes when I am feeling my best, physically, spiritually and mentally. I’m guessing, with some certainty, it’s the same for you. So why do we forget that it’s hard work and requires discipline to be at our best? There are three areas I see people, including me, choosing to forget…Details
Most of us are creatures of habit and change can be painful and very difficult, especially when it’s self-imposed. But at a certain point you need to change what you are doing, even if what you were doing served you well at some point. In the past, I invested conservatively, then 2009 hit and I…Details
The first sign – they actually discourage prospects from trying their product or experiencing their service. A classic example is “restrooms are for customers only”. Why would you want to discourage people from coming into your establishment and seeing it, experiencing the atmosphere? Most businesses spend thousands of dollars to get prospects to visit in one form or another. If…Details
There’s a little game I play called “what if?” The game works like this. I create a note on my phone or in my notebook and I choose one thing to explore “what if” about. It could be anything, a person, a thing, a service and I try to get 10 ideas down starting with the words…Details
“A lot of people want to be a matador, however when they get in the ring with a two ton bull, they realize they really only like to wear tights and a cape.” Life is hard and inherently sad. Sorry, I had to say it. Life is not pixie dust and rainbows, but that’s ok,…Details
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If you want to learn how to look at your marketing and customer service from a completely new perspective, Craig is your guy.